You are carrying out a site optimization plan. Have you prepared a set of relevant keywords yet? You feel it would be difficult to determine frequency of popular search phrase used on your pages. Keyword Discovery Tool would be a useful tool that used popularly towards webmasters. It’s not only used to research keywords, but it also provides tools to research what your competitors are targeting.
* What’s keyword? Keyword is a term that a person types a search phrase into search box of a search engine to find specific information, products, services. The most importantkeywords are the best and relevant search phrases. Understand the nature of problem, you’ll catch the following elements as good as possible.
1. Keyword Research: You only need to type a keyword or keyword phrase on search term of Research, Keyword Discovery will expose all related keywords, consists of the keyword you've entered.
2. Analyze: If you'd like to have much more information about the keyword, please click “analyze” to get more details:
+ Query: Display the keyword you've entered, as well as related to keyword phrases.
+ Searches: Times of keyword phrases have been searched within twelve months.
+ Occurrences: Estimated quantity of webpages that search keyword displays.
+ KEI (Stand for Keyword Effectiveness Indicator): Is used to measure the value of a keyword. The higher the KEI indicator is, the bigger keyword’s effectiveness. However, search engine result is usually inexactly, so you can’t consider KEI as a standard indicator to measure the value of keywords as well as keyword’s competition level.
+ Predicted Daily: Predict a keyword is searched how much times everyday.
3. Industry Items: This tool is used to observe the most popular search keyword driving traffic to your site from different industries. Looking at the following example: According to Keyword Discovery, top ten keywords searched regarding “business” keyword is: Barbie, bank of America, aol.com, sncf, aol, cingular, Motorola, espn, sears and o2.
4. Keyword Density Analysis: The Keyword Density Analysis toolis used to check density counts of thekeywords used on your pages. Determine percent density of a keyword. And list of times is searched towards each keyword.
However, you shouldn't take care of keyword density too much, because if you use much more keywords in a page, Google search engine will think that you are spamming the keyword. Addition to, Google is based on term weighing, but not consider keyword as a very important factor in its algorithm. So, you should write your page’s content naturally and place the keyword suitably to make sure the quality of writing.
* Keyword Density Analysis tool is also used to identify the search keywords and keywords phrases that your competitors are targeting.It would be very nice if you use Keyword Density Analysis to analyze competitor’s webpages by typing specific URL into search box to identify the keyword that your competitors are targeting. Using Keyword Density Analysis, you can see where each term on a page as well as the number of times the term is used if that term is exposed in links and meta tags.
That shows up Keyword Discovery Tool has positive impacts on the online business by determining keyword to get high ranking on your Search Engine Optimization progress. Besides, the strong point of Keyword Discovery Tool is to provide tools to help research what the competitor is targeting.
When you tell me about the most important efforts to begin your marketing strategies, and foundation of those efforts, I’m sure that the thing you’d like to mention is keyword. Because I realized that it would not be wise decision if you don’t prepare a list of relevant keywords beforehand.
1. What’s keyword? Keyword is a term that a person types a into search box of a search engine to find specific information, products, services he/she’s looking for. Your most important keywords are the best and relevant search phrase that you want your site is displayed under the Google search engine results.
A search phrase includes two to five words. Such phrase called search phrase, keyword phrase, query phrase, even keywords.
The more your keyword is targeted and specific, the greater the chance visitors will find what they’re need of. You must determine and point out what visitors are looking for, as well as the solutions you can help solve their desire. To answer those questions, you have to imagine and place yourself on customers’ thoughts.
Which keywords are the most important and relevant on your site? To determine this problem clearly, the following useful websites will support you in process of determining Primary Keyword Phrase and Secondary Keyword Phrase: http://www.keyworddiscovery.com and http://www.wordtracker.com.
2. What’s Primary Keyword Phrase?
Please take a look at the following example: A website about cleaning service:
Primary Keyword Phrase: cleaning service”
Specific variations: “Carpet service”
“House cleaning”
“Office cleaning”
From above example you’re very easy to see what Primary Keyword Phrase is. Primary Keyword Phrase actually is a phrase that included on all pages on your site, in particular on home page.
Because Primary Keyword Phrase is the most generic and competitive phrase, you have to add other phrases with specific variations to your writing. These phrases will be used on your specific products and service pages.
3. What’s Secondary Keyword Phrase?
Still above example:
Secondary keyword Phrase would be: “carpet cleaner”
“upholstery”
“maid service”
Secondary Keyword Phrase is a phrase that doesn't have traffic as high as Primary Keyword Phrase. But Secondary Keyword Phrase should be used in your site, although it doesn't appear as frequently as Primary Keyword Phrase.
All in all, only when you clearly determine about keywords, you can start a site optimization process successfully. That shows up you have to prepare a set of relevant keywords before embarking on website optimization as well as getting a high ranking on Google search engine.
An optimized site means the website successfully used “On-Page” optimization technique that “Title tag” plays role of determining a site’s ranking on Google Search engine. What is Title tag?Which elements create a perfect Title tag? The following would be your answers.
1. What’s Title tag? Title tag is a tag that contains page title of a page. Page title is the most important element of a webpage in which your keyword must be present for the content of a page. Therefore, Title tag is considered as the first factor Google search engine notices when crawling your site.
2. Where’s Page title placed? To know about title tag of a page, you only need click at View Page Source of that page. So you can’t confuse page title with first heading on a page. It will be very easy to understand if you know where a Page title displayed. Looking at the following illustrations, you will see clearer about Page title’s position:"Eating Less Red Meat Could Cut Climate-Changing Emissions” (quoted from voanews.com).
+ Page Title displayed at the top of your page (on Title bar of your browser) (Firefox Title):
+Exposed when you bookmark a page (on Firefox browser):
+ Displayed when you add a page to browser Favorite:
3. Which elements create a perfect Title tag?
When you click at the View Page Source of news:"Eating Less Red Meat Could Cut Climate-Changing Emissions” (quoted from voanews.com), you will see the structure of a title tag: <title>VOA News - Eating Less Red Meat Could Cut Climate-Changing Emissions</title>
<title> keyword </title>
It shows that there are some rules you should follow when writing Title tag, as well as best practices to create Title tag:
* Some rules:
+ Keyword must be contained in page title. And keyword doesn’t be repeated more than two times.
+ Keyword is positioned at the first of title tag.
+ Don’t include much more 9 words.
*Here are some best practices you should follow and consider it as a reference for creating Title on your pages:
#1:A unique title need containing in each page. Remember to avoid duplicating titles on your pages.
#2:Make sure the <TITLE> tag is the first factor in the <HEAD> section of your page. This makes it easier to crawler and find by Google Search engine.
#3:Primary Keyword Phrase should be included in every title of each page: Primary Keyword Phrase has important meaning in creating a perfect title of a page. Primary Keyword Phrase is a phrase that is included on all pages on your site, in particular on home page and is the most generic and competitive phrase. So you have to add specific variations to your primary keyword phrase.
The following example will help you know more. A website about cleaning service:
Primary Keyword Phrase: “cleaning service”
Specific variations: “Carpet service”
“House cleaning”
“Office cleaning”
#4: Beginning the title of your home page is Primary Keyword Phrase, and then Secondary Keyword Phrase. Secondary Keyword Phrase should be used on your site, but isn't as frequent as your Primary Keyword phrase.
Use the above example:
Secondary Keyword Phrase is: “carpet cleaner”
“upholstery”
“maid service”
#5:Should use specific variations to your Primary Keyword Phrase on your pages content, specific product, and service pages (As analyzed above).
#6:Keyword couldn't be repeated more than two times in the title.
#7: Once you want to place your company name on the title, put it at the end of the title. Because Google Search engine is looking for the relevant keywords in the title of your page, so you shouldn't put your company name on, if your company name isn't very famous. But if needed, you can put it at the end of the title.
#8: Shouldn’t include much more 9 words or 65 characters in a Page title. However, some cases Google still allows your title to include 70 characters.
Carrying out all above elements, meaning that you created a perfect title tag for a site optimization progress that Google search engine is very easy to crawler and find out. Hope your success will become easier once online business strategy is on your hands.
There are quite many questions surrounding this marketing field, for example, what build up a website’s success on Google search engine and a website optimization. And how to have influence on ranking as well as site optimization’s relations with high ranking on Google?
Actually, a websiteoptimization is aimed at bringing a high ranking on Google search engine. You must point out what are searched for your site? To know what they’re in need of, you have to guess the keywords they type on search box. That shows you should prepare a list of keywords with high competition before optimizing your site. So, which strategies are used to optimize a site? To optimize a site, you have to use two following basic techniques: On-Page and Off-Page (that also called is your strategies)
What does “One-Page” optimization mean?
Quality of a webpage is one of the most important factor determines the success of a site, its importance to visitors, as well. Because a webpage is considered as good if that webpage brings useful information to visitors and more important you have to turn visitors into potential ones. On the other hand, “One-Page” SEO is used to improve your site’s content. HTML tags consist of Heading tag, Title tag , Meta tags are also mainly improved by “On-Page” technique:
#1: Title tag: Plays an important role to optimize a site. Page Title is a place where your keyword is presented. Task of the Title tag is describing shortly the content of webpage that will be first crawled by SE. Once this Title describes inexactly, your website will be upgraded quickly by SE’s algorithm.
Page title is what displayed on title bar on your browser, and is also what shown when you bookmark a page into. When writing Title tag, you should remember the following rules:
+ Keyword must be contained in page title. And keyword shouldn’t be repeated two times.
+ Keyword should be positioned at the first of title tag.
+ Shouldn’t include much more 9 words or 60 characters.
+ Shouldn’t use stop words such as: is, am, was, an, the, for, do.
Look at following example:
“FDA finds more traces of melamine in formula” (news quoted from cnn.com).
<title>FDA finds more traces of melamine in formula - CNN.com</title>
We easily see the structure of Title tag is:
<title> keyword </title>
#2: Meta description tag: is a part of HTML, it stands before Meta keywords. Meta description tag only describes shortly content of webpage and SE will use this information to describe shortly a site’s content when search engine results are displayed. A Meta description is good if it attract a big rate click through, so it should include keywords and should be organized into a meaning sentence.
* Still apply the example “Finds more traces of melamine in formula” (news quoted from cnn.com). You will see structure of Meta description tag via this example:
<meta name="description"
content="Several samples of infant formula have
tested positive for trace amounts of the toxic
contaminant melamine or a related compound,
the Food and Drug Administration said Thursday."/>
<meta name="”description”" content="”your">
Here are rules you should remember:
+ Put keyword at the beginning of description to reach highest ranking.
+ Description isn't exceeding over 160 characters (about 25 words).
#3: Meta keyword tag: To get high ranking on search engine results, you might think that Meta keyword tag is main element that helps SE consider your web’s position on SE results. But in fact, for search engine Google, “keyword” META tag isignored. So you should focus on Title for each page and do assure that best keyword will be contained at beginning of Title.
However, you still should know some of things about Meta keyword tag. Meta tag is summarized shortly by a list of main content of a site.
To start a Meta keyword you should look over the web’s content, and list important terminology on that web and then you would need 15-40 words to describe exactly content of your website.
Meta keyword of “FDA finds more traces of melamine in formula” (news quoted from cnn.com) is:
Structure of Meta keyword tag:
-->
<meta name="KEYWORDS" content="Malaysia, Business, Judy
Leon, Canada, United States, Medical Specializations, China,
Pediatrics, Food and Drug Administration, Imports and Exports,
Child Nutrition, Trade, Health and Fitness, Atlanta,
Diet and Nutrition, Philippines, Medicine, Food Safety,
Mardi Mountford, New Zealand">
<meta name=”keyword” content=”your best sales pitch here”>
#4: Body: Part of body is center in a text, also same as content of a webpage, body part is always considered as very important because webpage's content will be displayed all in this part. Quality of content can determine ranking of a website. However, to optimize the body part, you have to assure to put keyword throughout the entire of text.
The following rules you should consider as a reference:
+ Home page must have enough keywords. It will have chance of being indexed much more others. When you give your web to directories, these directories will require your site is rich of content, but not listing keywords.
+ Should put keywords in H1, H2…H6 tags.
+ Should bold and italicize the main keyword at first paragraph of the page.
+ Keyword should be used at first line and last line of text.
Some notes you should know:
* You should remember that keyword is used in Page Title, the headings, the body text, in links. Besides, a place can replace image that is used to illustrate your keyword: ALT Text. Meaning that you should add ALT Text to illustrate your keyword instead of an image when that image unfortunately spoiled.
* You should use Wordtracker that is very essential on researching keywords. It shows competition level on your keyword.
* Keyword should be contained at the first heading and first paragraph on a webpage.
A website consists of many pages, each page includes different content, and the quality of content is very important. To make sure quality of a page’s content, the most important is that you have to know to orient and find out a relevant keyword for your topic. When you have a relevant keyword, you will be ready to develop the content of a page following the way you want.
Therefore, you can see that “On-Page” optimization is a very popular technique, always considered as more efficient than other ones. However, you also should know the second technique that used to optimize a site: “Off-Page” optimization
What does “Off-Page” optimization mean?
If “On-Page” optimization involves quality of content with a relevant keyword of each Title page of each page, “Off-page” optimization technique are used to optimize a site by building links. It means that you have to create back links (that on other website point to your site).
Process of creating link building is also quite interesting, because you can create links by many different ways:
+You can post on Blogs and forums by sharing comments. It is a great way for you to add the link into. You’re also permitted to have a signature after giving your opinion about any topic and allow you to contain a link point to your website besides the signature.
+Besides, you should also write article: You will see a bio box where you can make note what you want, maybe your name, company name, and then you can put your webpage’s link into before submitting.
+Even you need to submit your website to Directories: Directory lays out a great number of lists to websites that categorized into subject where the site organized by topic into categories.
“Off-Page” optimization is one of two techniques used to optimize a website. However, to achieve much higher effect on process of the site optimization, you should spend much more time for the first technique: “On-Page” optimization is to prepare a list of keywords and choose a relevant keyword before carrying out optimization optimization.
An optimized site is always webmasters' goal. Hopefully, above techniques will help optimize your site successfully– an important technique giving your site to a higher ranking on Google search engine.
