When you tell me about the most important efforts to begin your marketing strategies, and foundation of those efforts, I’m sure that the thing you’d like to mention is keyword. Because I realized that it would not be wise decision if you don’t prepare a list of relevant keywords beforehand.
1. What’s keyword? Keyword is a term that a person types a into search box of a search engine to find specific information, products, services he/she’s looking for. Your most important keywords are the best and relevant search phrase that you want your site is displayed under the Google search engine results.
A search phrase includes two to five words. Such phrase called search phrase, keyword phrase, query phrase, even keywords.
The more your keyword is targeted and specific, the greater the chance visitors will find what they’re need of. You must determine and point out what visitors are looking for, as well as the solutions you can help solve their desire. To answer those questions, you have to imagine and place yourself on customers’ thoughts.
Which keywords are the most important and relevant on your site? To determine this problem clearly, the following useful websites will support you in process of determining Primary Keyword Phrase and Secondary Keyword Phrase: http://www.keyworddiscovery.com and http://www.wordtracker.com.
2. What’s Primary Keyword Phrase?
Please take a look at the following example: A website about cleaning service:
Primary Keyword Phrase: cleaning service”
Specific variations: “Carpet service”
“House cleaning”
“Office cleaning”
From above example you’re very easy to see what Primary Keyword Phrase is. Primary Keyword Phrase actually is a phrase that included on all pages on your site, in particular on home page.
Because Primary Keyword Phrase is the most generic and competitive phrase, you have to add other phrases with specific variations to your writing. These phrases will be used on your specific products and service pages.
3. What’s Secondary Keyword Phrase?
Still above example:
Secondary keyword Phrase would be: “carpet cleaner”
“upholstery”
“maid service”
Secondary Keyword Phrase is a phrase that doesn't have traffic as high as Primary Keyword Phrase. But Secondary Keyword Phrase should be used in your site, although it doesn't appear as frequently as Primary Keyword Phrase.
All in all, only when you clearly determine about keywords, you can start a site optimization process successfully. That shows up you have to prepare a set of relevant keywords before embarking on website optimization as well as getting a high ranking on Google search engine.
No comments:
Post a Comment