An optimized site means the website successfully used “On-Page” optimization technique that “Title tag” plays role of determining a site’s ranking on Google Search engine. What is Title tag? Which elements create a perfect Title tag? The following would be your answers.
1. What’s Title tag? Title tag is a tag that contains page title of a page. Page title is the most important element of a webpage in which your keyword must be present for the content of a page. Therefore, Title tag is considered as the first factor Google search engine notices when crawling your site.
2. Where’s Page title placed? To know about title tag of a page, you only need click at View Page Source of that page. So you can’t confuse page title with first heading on a page. It will be very easy to understand if you know where a Page title displayed. Looking at the following illustrations, you will see clearer about Page title’s position: "Eating Less Red Meat Could Cut Climate-Changing Emissions” (quoted from voanews.com).
+ Page Title displayed at the top of your page (on Title bar of your browser) (Firefox Title):
+Exposed when you bookmark a page (on Firefox browser):
+ Displayed when you add a page to browser Favorite:
3. Which elements create a perfect Title tag?
When you click at the View Page Source of news: "Eating Less Red Meat Could Cut Climate-Changing Emissions” (quoted from voanews.com), you will see the structure of a title tag: <title>VOA News - Eating Less Red Meat Could Cut Climate-Changing Emissions</title>
<title> keyword </title>
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It shows that there are some rules you should follow when writing Title tag, as well as best practices to create Title tag:
* Some rules:
+ Keyword must be contained in page title. And keyword doesn’t be repeated more than two times.
+ Keyword is positioned at the first of title tag.
+ Don’t include much more 9 words.
*Here are some best practices you should follow and consider it as a reference for creating Title on your pages:
#1: A unique title need containing in each page. Remember to avoid duplicating titles on your pages.
#2: Make sure the <TITLE> tag is the first factor in the <HEAD> section of your page. This makes it easier to crawler and find by Google Search engine.
#3: Primary Keyword Phrase should be included in every title of each page: Primary Keyword Phrase has important meaning in creating a perfect title of a page. Primary Keyword Phrase is a phrase that is included on all pages on your site, in particular on home page and is the most generic and competitive phrase. So you have to add specific variations to your primary keyword phrase.
The following example will help you know more. A website about cleaning service:
Primary Keyword Phrase: “cleaning service”
Specific variations: “Carpet service”
“House cleaning”
“Office cleaning”
#4: Beginning the title of your home page is Primary Keyword Phrase, and then Secondary Keyword Phrase. Secondary Keyword Phrase should be used on your site, but isn't as frequent as your Primary Keyword phrase.
Use the above example:
Secondary Keyword Phrase is: “carpet cleaner”
“upholstery”
“maid service”
#5: Should use specific variations to your Primary Keyword Phrase on your pages content, specific product, and service pages (As analyzed above).
#6: Keyword couldn't be repeated more than two times in the title.
#7: Once you want to place your company name on the title, put it at the end of the title. Because Google Search engine is looking for the relevant keywords in the title of your page, so you shouldn't put your company name on, if your company name isn't very famous. But if needed, you can put it at the end of the title.
#8: Shouldn’t include much more 9 words or 65 characters in a Page title. However, some cases Google still allows your title to include 70 characters.
Carrying out all above elements, meaning that you created a perfect title tag for a site optimization progress that Google search engine is very easy to crawler and find out. Hope your success will become easier once online business strategy is on your hands.
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