Top Google optimization strategies

There are quite many questions surrounding this marketing field, for example, what build up a website’s success on Google search engine and a website optimization.  And how to have influence on ranking as well as site optimization’s relations with high ranking on Google?

Actually, a website optimization is aimed at bringing a high ranking on Google search engine. You must point out what are searched  for your site? To know what they’re in need of, you have to guess the keywords they type on search box. That shows you should prepare a list of keywords with high competition before optimizing your site. So, which strategies are used to optimize a site? To optimize a site, you have to use two following basic techniques: On-Page and Off-Page (that also called is your strategies)

What does “One-Page” optimization mean?

Quality of a webpage is one of the most important factor determines the success of a site, its importance to visitors, as well. Because a webpage is considered as good if that webpage brings useful information to visitors and more important you have to turn visitors into potential ones. On the other hand, “One-Page” SEO is used to improve your site’s content. HTML tags consist of Heading tag, Title tag , Meta tags are also mainly improved by “On-Page” technique:

#1: Title tag: Plays an important role to optimize a site. Page Title is a place where your keyword is presented. Task of the Title tag is describing shortly the content of webpage that will be first crawled by SE. Once this Title describes inexactly, your website will be upgraded quickly by SE’s algorithm.

Page title is what displayed on title bar on your browser, and is also what shown when you bookmark a page into. When writing Title tag, you should remember the following rules:

+ Keyword must be contained in page title. And keyword shouldn’t be repeated two times.

+ Keyword should be positioned at the first of title tag.

+ Shouldn’t include much more 9 words or 60 characters.

+ Shouldn’t use stop words such as: is, am, was, an, the, for, do.

Look at following example:

“FDA finds more traces of melamine in formula” (news quoted from cnn.com).

<title>FDA finds more traces of melamine in formula - CNN.com</title>

We easily see the structure of Title tag is:

<title> keyword </title>

#2: Meta description tag: is a part of HTML, it stands before Meta keywords. Meta description tag only describes shortly content of webpage and SE will use this information to describe shortly a site’s content when search engine results are displayed. A Meta description is good if it attract a big rate click through, so it should include keywords and should be organized into a meaning sentence.

* Still apply the example “Finds more traces of melamine in formula” (news quoted from cnn.com). You will see structure of Meta description tag via this example:

<meta name="description"

content="Several samples of infant formula have

tested positive for trace amounts of the toxic

contaminant melamine or a related compound,

the Food and Drug Administration said Thursday."/>

<meta name="”description”" content="”your">

Here are rules you should remember:

+ Put keyword at the beginning of description to reach highest ranking.

+ Description isn't exceeding over 160 characters (about 25 words).

#3: Meta keyword tag: To get high ranking on search engine results, you might think that Meta keyword tag is main element that helps SE consider your web’s position on SE results. But in fact, for search engine Google, “keyword” META tag is ignored. So you should focus on Title for each page and do assure that best keyword will be contained at beginning of Title.

However, you still should know some of things about Meta keyword tag. Meta tag is summarized shortly by a list of main content of a site.

To start a Meta keyword you should look over the web’s content, and list important terminology on that web and then you would need 15-40 words to describe exactly content of your website.

Meta keyword of “FDA finds more traces of melamine in formula” (news quoted from cnn.com) is:

Structure of Meta keyword tag:

-->

<meta name="KEYWORDS" content="Malaysia, Business, Judy

Leon, Canada, United States, Medical Specializations, China,

Pediatrics, Food and Drug Administration, Imports and Exports,

Child Nutrition, Trade, Health and Fitness, Atlanta,

Diet and Nutrition, Philippines, Medicine, Food Safety,

Mardi Mountford, New Zealand">

<meta name=”keyword” content=”your best sales pitch here”>

#4: Body: Part of body is center in a text, also same as content of a webpage, body part is always considered as very important because webpage's content will be displayed all in this part. Quality of content can determine ranking of a website. However, to optimize the body part, you have to assure to put keyword throughout the entire of text.

The following rules you should consider as a reference:

+ Home page must have enough keywords. It will have chance of being indexed much more others. When you give your web to directories, these directories will require your site is rich of content, but not listing keywords.

+ Should put keywords in H1, H2…H6 tags.

+ Should bold and italicize the main keyword at first paragraph of the page.

+ Keyword should be used at first line and last line of text.

Some notes you should know:

* You should remember that keyword is used in Page Title, the headings, the body text, in links. Besides, a place can replace image that is used to illustrate your keyword: ALT Text. Meaning that you should add ALT Text to illustrate your keyword instead of an image when that image unfortunately spoiled.

* You should use Wordtracker that is very essential on researching keywords. It shows competition level on your keyword.

* Keyword should be contained at the first heading and first paragraph on a webpage.

A website consists of many pages, each page includes different content, and the quality of content is very important. To make sure quality of a page’s content, the most important is that you have to know to orient and find out a relevant keyword for your topic. When you have a relevant keyword, you will be ready to develop the content of a page following the way you want.

Therefore, you can see that “On-Page” optimization is a very popular technique, always considered as more efficient than other ones. However, you also should know the second technique that used to optimize a site: “Off-Page” optimization

What does “Off-Page” optimization mean?

If “On-Page” optimization involves quality of content with a relevant keyword of each Title page of each page, “Off-page” optimization technique are used to optimize a site by building links. It means that you have to create back links (that on other website point to your site).

Process of creating link building is also quite interesting, because you can create links by many different ways:

+You can post on Blogs and forums by sharing comments. It is a great way for you to add the link into. You’re also permitted to have a signature after giving your opinion about any topic and allow you to contain a link point to your website besides the signature.

+Besides, you should also write article: You will see a bio box where you can make note what you want, maybe your name, company name, and then you can put your webpage’s link into before submitting.

+Even you need to submit your website to Directories: Directory lays out a great number of lists to websites that categorized into subject where the site organized by topic into categories.

“Off-Page” optimization is one of two techniques used to optimize a website. However, to achieve much higher effect on process of the site optimization, you should spend much more time for the first technique: “On-Page” optimization is to prepare a list of keywords and choose a relevant keyword before carrying out optimization optimization.

An optimized site is always webmasters' goal. Hopefully, above techniques will help optimize your site successfully – an important technique giving your site to a higher ranking on Google search engine.