SEO TALK PAGE

Keyword Discovery Tool

2008-12-09T23:07:00.018+07:00

You are carrying out a site optimization plan. Have you prepared a set of relevant keywords? You feel it’s very difficult to determine frequency of popular search phrase used on your pages. Nowadays, with the important role of keyword analysis on Search engine optimization, Keyword Discovery Tool is a useful tool that used popularly towards webmasters. It’s not only used to research keywords, but it also provides tools to research what your competitors are targeting.

* What’s keyword? Keyword is a term that a person types a search phrase into search box of a search engine to find specific information, products, services he/she’s looking for. Your most important keywords are those best and relevant search phrases. Understand exactly about this problem, you’ll catch better the following elements about Keyword Discovery Tool:

1. Keyword Research: Only need you type a keyword or keyword phrase on search term of Research, Keyword Discovery will expose all related keywords, consists of the keyword you’ve entered.

2. Analyze: If you want to have much more information about the keyword, please click “analyze” to get more detailed:

+ Query: Display the keyword you’ve entered, as well as related keyword phrases.

+ Searches: Times of keyword phrases have been searched within twelve months.

+ Occurrences: Estimated quantity of webpages that search keyword displays.

+ KEI (Stand for Keyword Effectiveness Indicator): Is used to measure the value of a keyword. The higher the KEI indicator is, the bigger keyword’s effectiveness. However, search engine result is usually inexactly, so you can’t consider KEI as a standard indicator to measure the value of keywords as well as keyword’s competition level.

+ Predicted Daily: Predict a keyword is searched how much times everyday.

3. Industry Items: This tool is used to observe the most popular search keyword driving traffic to your site from different industries. Looking the following example: According to Keyword Discovery, top ten keywords are searched related to “business” keyword is: Barbie, bank of America, aol.com, sncf, aol, cingular, Motorola, espn, sears and o2.

4. Keyword Density Analysis: The Keyword Density Analysis tool is used to check density counts of the keywords used on your pages. Determine percent density of a keyword. And list of times is searched towards each keyword.

However, you shouldn’t take care of keyword density too much, because if you use much more keywords in a page, Google search engine will think that you are spamming the keyword. Addition to, Google is based on term weighing, but not consider keyword as a very important factor in its algorithm. So, you should write your page’s content naturally and place the keyword suitably to make sure the quality of writing.

* Keyword Density Analysis tool is also used to identify the search keywords and keywords phrases that your competitors are targeting. It would be very nice if you use Keyword Density Analysis to analyze competitor’s webpages by typing specific URL into search box to identify the keyword that your competitors are targeting. Using Keyword Density Analysis, you can see where each term on a page as well as the number of times the term is used if that term is exposed in links and meta tags.

That shows up that Keyword Discovery Tool has positive impacts on your online business by determining keyword to get high ranking on your Search Engine Optimization progress. Besides, the strong point of Keyword Discovery Tool, most webmasters all realize is that Keyword Discovery Tool also provides tools to help for researching your competitors that the competition is targeting.

I'm very glad to get your comments. Leave some comments or your better ideas if you're possible.

SEO Keywords – Basic concepts

2008-12-09T22:43:00.006+07:00

When you tell me about most important efforts to begin, and foundation of those efforts, I’m sure that the thing you’d like to mention is keyword. Because I realized that it would not be wise decision if you don’t prepare a list of relevant keywords beforehand.

1. What’s keyword? Keyword is a term that a person types a into search box of a search engine to find specific information, products, services he/she’s looking for. Your most important keywords are those best and relevant search phrase that you want your site is displayed under the Google search engine results.

A search phrase includes two to five words. Such phrase called search phrase, keyword phrase, query phrase, even keywords.

The more your keyword is targeted and specific, the greater the chance visitors will find what they’re need of. You must determine and point out what visitors need, what problems they’re meeting, and which solutions you can give to solve their desire. It means you have to imagine and place yourself on customers’ thoughts.

Which keywords are the most important and relevant on your site? To determine clearer about this problem, the following useful websites will support you in process of determining Primary Keyword Phrase and Secondary Keyword Phrase: http://www.keyworddiscovery.com and http://www.wordtracker.com.

2. What’s Primary Keyword Phrase?

Please take a look at the following example: A website about cleaning service:

Primary Keyword Phrase: cleaning service”

Specific variations: “Carpet service”

“House cleaning”

“Office cleaning”

From above example you’re very easy to see what Primary Keyword Phrase is. Primary Keyword Phrase actually is a phrase that is included on all pages on your site, in particular is on home page.

Because Primary Keyword Phrase is the most generic and competitive phrase, you have to add other phrases those more specific variations to your Primary Keyword Phrases. These phrases will be used on your specific products and service pages.

3. What’s Secondary Keyword Phrase?

Still use above example:

Secondary keyword Phrase is: “carpet cleaner”

“upholstery”

“maid service”

Secondary Keyword Phrase is a phrase that doesn’t have traffic as high as Primary Keyword Phrase. But Secondary Keyword Phrase should be used in your site, although it doesn’t appear as frequently as Primary Keyword Phrase.

All in all, only when you clearly determine about keywords, you can start your process of a site optimization successfully. That shows that you have to prepare a set of relevant keywords before embarking on a site optimization as well as getting a high ranking on Google search engine.

Leave me some comments and share what you think.

Good luck!

Title tag – things you need to know

2008-12-09T22:09:00.014+07:00

An optimized site means that website successfully used “On-Page” optimization technique where “Title tag” plays role of determining a site’s ranking on Google Search engine. What is Title tag? Which elements create a perfect Title tag? The following will be your answers.

1. What’s Title tag? Title tag is a tag that contains page title of a page. Page title is the most important element of a webpage in which your keyword must be present for the content of a page. Therefore, Title tag is considered as the first factor Google search engine notices when crawler your site.

2. Where’s Page title placed? To know about title tag of a page, you only need click at View Page Source of that page. So you can’t confuse page title with first heading on a page. It will be very easy to understand if you know where a Page title displayed. Looking at the following illustrations, you will see clearer about Page title’s position: "Eating Less Red Meat Could Cut Climate-Changing Emissions” (quoted from voanews.com).

+ Page Title displayed at the top of your page (on Title bar of your browser) (Firefox Title):

+Exposed when you bookmark a page (on Firefox browser):

+ Displayed when you add a page to browser Favorite:

3. Which elements create a perfect Title tag?

When you click at the View Page Source of news: "Eating Less Red Meat Could Cut Climate-Changing Emissions” (quoted from voanews.com), you will see the structure of a title tag: <title>VOA News - Eating Less Red Meat Could Cut Climate-Changing Emissions</title>

<title> keyword </title>

It shows that there are some rules you should follow when writing Title tag, as well as best practices to create Title tag:

* Some rules:

+ Keyword must be contained in page title. And keyword doesn’t be repeated more than two times.

+ Keyword is positioned at the first of title tag.

+ Don’t include much more 9 words.

*Here are some best practices you should follow and consider it as a reference for creating Title on your pages:

#1: A unique title need to have in each page. You remember that avoid duplicating titles on your pages.

#2: Make sure the <TITLE> tag is the first factor in the <HEAD> section of your page. This makes it easier to crawler and find by Google Search engine.

#3: Primary Keyword Phrase should be included in every title of each page: Primary Keyword Phrase has important meaning in creating a perfect title of a page. Primary Keyword Phrase is a phrase that is included on all pages on your site, in particular is on home page and is the most generic and competitive phrase. So you have to add other phrases that more specific variations to your primary keyword phrase.

The following example will help you know more. A website about cleaning service:

Primary Keyword Phrase: “cleaning service”

Specific variations: “Carpet service”

“House cleaning”

“Office cleaning”

#4: Begin the title of your home page has to be Primary Keyword Phrase, after that is best Secondary Keyword Phrase. Secondary Keyword Phrase should be used on your site, but isn’t as frequent as your Primary Keyword phrase.

Use the above example:

Secondary Keyword Phrase is: “carpet cleaner”

“upholstery”

“maid service”

#5: Should use specific variations to your Primary Keyword Phrase on your pages content, specific product, and service pages (As analyzed above).

#6: Keyword couldn’t be repeated more than two times in the title.

#7: Once you want to place your company name on the title, put it at the end of the title. Because Google Search engine is looking for the relevant keywords in the title of your page, so you shouldn’t put your company name on, except for your company name is very famous. But if you need, you should put it at the end of the title.

#8: Shouldn’t include much more 9 words or 65 characters in a Page title. However, some cases Google still allows your title to include 70 characters.

Once you carry out all above elements, meaning that you created a perfect title tag for your site optimization progress that Google search engine is very easy to crawler and find if your title tag is the first factor of <HEAD> section. Hopefully, your success will become easier, as same as online business strategy is on your hands.

If you have some better ideas or any comments, please share with me.

Good luck!

Top Google optimization strategies

2008-12-01T15:57:00.014+07:00

Throughout problems related to SEO, there are quite many wonders around this field such as what build up a website’s success on Google search engine and site optimization how to have influence on ranking as well as site optimization’s relations with high ranking on Google?

Actually, process of website optimization is aimed at giving your site up a high ranking on Google search engine. You must point out what people are searching for your site? To know about what they’re in need of, you have to guess the keywords they type on search box. That shows that you should prepare a list of keywords with high competition before ready to optimize your site. So, which strategies are used to optimize a site? To optimize a site, you have to use two following basic techniques: On-Page and Off-Page (that also called is your strategies)

What does “One-Page” optimization has meanings?

Quality of a webpage is one of the most important factor determines the success of a site, its importance to visitors, as well. Because a webpage is considered as good if that webpage brings useful information to visitors and more important is that you have to turn visitors into potential ones. On the other hand, “One-Page” SEO is used to improve your site’s content. HTML tags consist of Heading tag, Title tag , Meta tags is also mainly improved by “On-Page” technique:

#1: Title tag: Plays an important role to optimize a site. Page Title is a place where your keyword is presented. Task of the Title tag is describing shortly the content of webpage that will be first crawled by SE. Once this Title describe inexactly, your website will be upgraded quickly by SE’s algorithm.

Page title is what displayed on title bar on your browser, and is also what shown when you bookmark a page into. The following rules when writing Title tag, you should remember:

+ Keyword must be contained in page title. And keyword shouldn’t be repeated two times.

+ Keyword should be positioned at the first of title tag.

+ Shouldn’t include much more 9 words or 60 characters.

+ Shouldn’t use stop words such as: is, am, was, an, the, for, do.
Look at following example:
“FDA finds more traces of melamine in formula” (news quoted from cnn.com).
<title>FDA finds more traces of melamine in formula - CNN.com</title>

We easily see the structure of Title tag is:

<title> keyword </title>

#2: Meta description tag: is a part of HTML, it stands before Meta keywords. Meta description tag only describes shortly content of webpage and SE will use this information to describe shortly a site’s content when search engine results are displayed. A Meta description is good if it attract a big rate click through, so it should include keywords and organized into a meaning sentence.

* Still apply the example “Finds more traces of melamine in formula” (news quoted from cnn.com). You will see structure of Meta description tag via this example:

<meta name="description"

content="Several samples of infant formula have

tested positive for trace amounts of the toxic

contaminant melamine or a related compound,

the Food and Drug Administration said Thursday."/>

Here are rules you should remember:

+ Put keyword at the beginning of description to reach highest ranking.

+ Description isn’t exceeding over 160 characters (about 25 words).

#3: Meta keyword tag: To be positioned in high ranking on search engine results, maybe you still think that Meta keyword tag is main element that help SE consider your web’s position on SE results. But factually, for search engine Google, “keyword” META tag is ignored. So you should focus on Title for each page and do assure that best keyword will be contained at beginning of Title.

However, you still should know some of things about Meta keyword tag. Meta tag is summarized shortly by a list consists of exactly main content of a site.

To start a Meta keyword you should look over the web’s content, list important terminology on that web and after that you need 15-40 words to describe exactly content of your website.

Meta keyword of “FDA finds more traces of melamine in formula” (news quoted from cnn.com) is:

Structure of Meta keyword tag:

<meta name="KEYWORDS" content="Malaysia, Business, Judy

Leon, Canada, United States, Medical Specializations, China,

Pediatrics, Food and Drug Administration, Imports and Exports,

Child Nutrition, Trade, Health and Fitness, Atlanta,

Diet and Nutrition, Philippines, Medicine, Food Safety,

Mardi Mountford, New Zealand">

#4: Body: Part of body is center in a text, also same as content of a webpage is always considered as very important and displayed all in body part. Quality of content in the body part can determine ranking of a website. However, to optimize body part, you have to assure to put keyword throughout entire of text.

The following rule I think you should consider as a reference:

+ Home page must have enough keywords. It will have chance of being indexed much more others. When you give your web to directories, these directories will require your site is rich of content, but not listing keywords.

+ Should put keywords in H1, H2…H6 tags.

+ Should bold and italicize the main keyword at first paragraph of the page.

+ Keyword should be used at first line and last line of text.

Some notes you should know:

* You should remember that keyword is used in Page Title, the headings, the body text, in links. Besides, there is place can replace image that is used to illustrate for your keyword: ALT Text. Meaning, you should add ALT Text to illustrate your keyword instead of an image when that image unfortunately spoiled.

* You should use Wordtracker that is very essential on your research about keywords. It shows how much competition on your keyword.

* Keyword should be contained at the first heading and first paragraph on a webpage.

A website consists of many pages, each page includes different content, and in which quality of content is very important. To make sure quality of a page’s content, more important than all is that you have to know to orient and find your topic a relevant keyword. When you have a relevant keyword, you will be ready to develop the content of a page following the way you want.

Therefore, you can see that “On-Page” optimization is a very popular technique, always considered is more efficient than other ones. However, you also should know some of things about the second technique used to optimize a site: “Off-Page” optimization

What does “Off-Page” optimization mean?

If “On-Page” optimization involve a quality of content with relevant keyword of each Title page of each page, “Off-page” optimization technique to optimize your site by building links. It means that you have to create back links (that on other website point to your site).

Process of creating link building is also quite interesting, because you can create links by many different ways:

+You can post on Blogs and forum by sharing comments on blogs. It is a great way for you add link into and create an ideal place for you and other webmasters. You’re also permitted to have a signature after give your opinion about any topic. Let you contain a link point to your website besides of the signature.

+Besides, you also should write article: At the end of an article, you will see a bio box where you can make note what you want, maybe your name, company name, and you then put your webpage’s link into before submitting.

+Even you need to submit your website to Directories: Link directories lay out a great number of lists to websites that categorized into subject in which the site organized by topic into categories.

“Off-Page” optimization is one of two techniques used to optimize a website. However, to achieve much higher effect on process of site optimization, you should spend much more time for the first technique: “On-Page” optimization. It means you should prepare a list of keywords to choose a relevant keyword before carry out strategies of optimization.

An optimized site is always the goal that webmasters reach to. Hopefully, above strategies of optimization will have positive impacts on processing of your site optimization – an important technique aimed at giving your site to a higher ranking on Google search engine.

Give me your opinion about my writing when you're possible.

Good luck!

How do you get high PageRank (PR)?

2008-11-22T17:58:00.003+07:00

You need to spend a foothold at online business arena. It means that you must confirm your prestige as well as success in field of SEO. Both of them all form a reliable website that considered as most important criteria to customers. So, you can put for me a question what form webmaster’s prestige? The answer will be on yourself if you understand what PageRank and the best ways to get high PageRank is?

PageRank is one of the factors that decides ranking of a page on Google search engine results, and ranged from PR0 to PR10. A website has high PageRank if that website achieves PR6+. So everyone isn’t only interested in PR as a factor is used to rank pages by Google, but it is also important factor to those who always consider prestige as gold.

Take a look at above diagram; you can see the biggest website has the richest quantity of links. That means Google PageRank is up to number of backlinks (links on other website pointing to your site). And no less important is quality of the link. Link’s quantity and quality are two main problems to help you reach high PageRank.

What’s quality of a link?

#1 Quality: Generally speaking, a link is always referred to be high quality when it is from a webpage with high PageRank and attached with a good content of the link.

Please let’s imagine when you read an interesting article that topic’s very useful to your friends, what will you do? Maybe you will send the articles to them. It helps your article will automatically spread worldwide. And it also means that a link’s quality will have positive influence by a good content. Therefore, if content has indirectly impact on the PageRank, link’s quality will directly affect to your page’s PageRank.

#2 Quantity: Compared to quality, a page’s quantity of link is also very important to get high PageRank. Once you own a great number of links, plus quality of links, surely you will reach a high PageRank and be confident to carry out next strategy of SEO. I hope these following top things will have positive meaning to create much more good links.

The best ways to get links to your site:

- Writing article for publishing: In this way, you control both the content of your page and what the link says. It is powerful technique that makes you should do. At the end of an article, you will see a bio box where you can make note what you want, maybe your name, company name, and you then put your webpage’s link into before submitting. Here are the best sites I think you should be interested in:

http://www.articlesender.com/

http://www.articecity.com

http://www.goarticles.com

http://www.ezinearticles.com

http://www.knowledgebed.com

- Social bookmarks: Nowadays, social network is very popular. The well-known pages like: http://www.netscape.com or http://www.digg.com is frequently crawled by Google search engine; its connection is also easy to be indexed. And you will get many visitors click to your site when have enough users vote for you.

- Posting on Blogs, Forums: Don’t drop relevant blogs site or forums. More and more there are many blogs, newsgroups and forums has been formed. You should take advantage of them to develop your writing ability attach with the comments, and then add the link into your comment before submitting.

It’s really effective to allow you put link. To be a member of any forum, you’re permitted to have a signature after give your opinion about any topic. Let you contain a link point to your website besides of the signature. Sharing comments on blogs is a great way for you add link into and create an ideal place for you and other webmasters.

- Making charity: There are organizations of non-profit and charity that you can add your link into. These organizations are very grateful to add a link to your site if you can be volunteer to help them update information to their website, even you can prove ability by writing an article for them. You will feel useful to donate for society whereas your business is going on well.

This website is very essential for you to catch all lists of non-profit and charity organizations:

http://www.guistar.org/index.jsp.

- Submitting your website to Directories: This is the one of the best way to get PageRank to new websites fast. Although directories provide less traffic than the search engine, that traffic quality is even better targeted because of a specific category. Link directories lay out a great number of lists to websites that categorized into subject in which the site organized by topic into categories. Here are some directories you should consider them as a reference.

http://www.directory.google.com

http://www.gimpsy.com

http://www.wowirectory.com

http://www.about.com

All in all, to get high PageRank you need to assure two main rules: quantity and quality of link. Hopefully, above suggestions will make you satisfy with what you’re looking for your SEO strategy.

If you have more interesting ideas or comments, share your contribution with me!

Good luck!

Top things Google search for?

2008-11-18T16:06:00.008+07:00

To become a successful SEO, I’m sure you will have to find about many problems related search engines. The questions like how Google Rank Page? When Google come to visit the site? Or What Google ignore, is quite popular. So, I think the first step you need be interested in is what top things Google search engine search for your site that is very necessary to get high ranking?
The following elements will help you understand more detailed about this:

#1 Keyword: Keyword of each web page must be used in the link text, of course, on your website and especially on other sites that point to your website.
Surely, it will be better if you have more links on the other site that point to your website and that contain the best keywords. Look at the example:
Strong Earthquake Kills At Least One in Indonesia: This link text contains keywords: indonesia, Sulawesi island, tsunami" /> (Following VOAnews.com).
This means keyword is one of the most important elements to get high ranking on Google; so keyword used in link text should be mandatory towards WebPages.

#2 Page Title: Keywords must be used in the title of your Web pages. The title shouldn’t include much more 9 words or 60 characters with your keywords that used toward the beginning of the title.

#3 PageRank: The PageRank (PR) of your Web Pages has a positive influence on SEO strategy if the PageRank is high. When your web page’s PR up to PR4, it means that your webpage assure about link’s quality as well as quantity that point to your site from other websites. Page Rank of each Web Page is always from PR0 to PR10. So when you own a webpage with PR3+, meaning that you are quite successful.

#4 Text content: Each web page needs at least 200 words of relevant text content. You should create website consists of 50 web pages with 200 words more than 20 long web pages. You will have more opportunities of ranking well for a large number of keyword phrases if your site owns a great number of web pages.

#5 Update content: You should update your website once a month if you are possible. The website should be rich of content, quality is very important, also. A site need implementing much more information and update frequently news. Once your site consist of both good quality and fresh news, surely search engine will appreciate your site through a great number of Internet users visit your site.

#6 New Links: if you create too much links in a month, about thousands of links a month will be bad thing. You have to assure both quality and quantity that search engine is in need of. Normally, you can produce hundreds of quality links better than thousands of spoiled links in a month.

#7 The old site: It will be better if your website is old and the link as well. It means that the older your site and link, the better for your SEO strategy.

To sum up, getting high ranking on Google, you need to optimize your website for your best keywords, get many relevant websites to link to your site and make sure the text of those links contain your best keywords. And I think these criteria will be very effective and important more than anything that makes webmasters and beginners feel confident more to start his/her task.

I'm very glad to get your comments. If you have any contribution or other ideas, share with me as you're ready.

Good luck!